customer focus

Narrow Your Focus to Find Your Ideal Customer Every company, product manager, sales leader, and CEO should be thinking about their target market. Who would make their best customers? I believe that the parameters used to define target markets are too broad and vague and that efforts to significantly narrow

When you test, what attributes are you testing for? Most testing begins with design criteria. This is reasonable to include but not the right starting point. You must develop with the user in mind. You must test with the user in mind. You must test for actual use, not just

This is a guest post by Shawn Patterson from DTE Energy. You can learn more about Shawn from his LinkedIn profile, or as featured in Chapter 10 of The Hitchhiker’s Guide to Lean. Probably the most powerful attribute of the Toyota Production System is the deeply ingrained principles underpinning all